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  • Explore Bike Share Big Roll-Out Leads to Big Community Engagement

    by Cara Greenstein, DCA | Jun 20, 2018

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    MEMPHIS, TENNESSEE—
    Explore Bike Share, a nonprofit which launched a 60-station, 600-bike bike share system in Memphis this spring, is celebrating its first month of serving the Memphis community through engagement with a new, affordable form of public transportation.

    The system launched on May 23 with The Big Roll-Out, a public celebratory event which engaged hundreds of volunteers to distribute the bike share bikes by riding in teams to stations within the service area.

    “We launched Explore Bike Share after years of research and preparation including being on the ground talking to Memphians about their hopes, their needs, and how civic programs can serve them best,” said Trey Moore, Executive Director of Explore Bike Share. “Our 501(c)3’s mission to improve the health, culture, transportation and tourism of our community relies on the quantitative and the qualitative. It’s about feeding over 80 residents in South City with bike knowledge and barbecue plates, it’s employees whose personal economies are impacted by a new ride to work, and it’s about the new public art programs that Explore Bike Share will both fund and help foster.”

    Explore Bike Share has formed strong partnerships with community organizations such as JUICE Orange Mound, Revolutions Bicycle CoOp, Knowledge Quest, The CLTV, and The Carpenter Art Garden by funding their community engagement programming in the service area as a pathway to ensuring bike share meets the needs and wants of each neighborhood, is accessible and affordable and authentic to the communities’ culture and Memphis as a whole.

    "We’re establishing relationships and financially investing in them because they’re the fabric of Explore Bike Share’s model,” said Sara Studdard, Community Engagement and Marketing Director of Explore Bike Share. “Through these partnerships, Memphians all over have helped us create something our communities can rally around, because it offers people new, accessible options that were previously unavailable. These partnerships are our keystones, as Explore Bike Share’s success depends upon the greater community’s success.”

    Britney Thornton, founder of JUICE Orange Mound, the homegrown funding source of the Orange Mound community, has organized two Explore Bike Share weekend events in Orange Mound with more planned this summer and fall.

    “Explore Bike Share’s commitment to my community shows that they value providing not only resources but also equity and access,” said Thornton. “Many Orange Mound residents had never before considered bicycles beyond being a means of transportation. Now, together, with this new tool and infrastructure, we are able to strengthen our community by leveraging bikes to engage and mobilize current residents. We are eager to build a solid bike culture that transforms our previously disengaged community to a high-functioning, knowledgeable, and connected neighborhood in the city.”

    Kevin Woods, Memphis Market President of BlueCross BlueShield of Tennessee, believes this community engagement focus, coupled with the health benefits of biking, will ultimately uplift Memphis in ways beyond transportation.

    “Explore Bike Share is a tremendous opportunity for the mobility and wellness of Memphians because it offers a fun, practical, and affordable way to get around,” said Kevin Woods, Memphis Market President for BlueCross BlueShield of Tennessee. “We hope our neighbors will use this exciting resource to get active and engaged with one another in not only physical fitness, but also exploration of our great city.”

    As of the morning of June 20, 2018 approximately 2,950 Memphis residents and visitors have collectively burned over 1,095,967 calories, taking 6,423 rides covering 26,078 miles’ distance between Explore Bike Share’s 60 stations spanning from Downtown, West Memphis, South Memphis, and Cooper Young to Orange Mound, Overton Square, and Crosstown.

    “Adoption has happened much faster than expected, and we believe it’s a byproduct of over two years of research and community groundwork,” Moore added.

    Increased bike traffic in city commercial centers has translated into increased traffic into local businesses.


    Memphis Made Brewing, for example, has a long history of supporting bicycle culture in the city, leading to its earning a silver bike friendly business designation from The League of American Cyclists. When Explore Bike Share approached co-owners Andy Ashby and Drew Barton about installing a docking station near the brewery's tap room entrance, they jumped at the chance.

    “We’ve been early adopters in the biking community and are excited to see so many people riding down Cooper Street," Ashby said. "People use the bikes at our station all the time to ride around our neighborhood or to get to Overton Square. We're happy to see people taking advantage of this amenity."

    “We have a docking station right in front of our entrance, and people are always coming and going,” said Andy Ashby, co-founder and Vice President of Memphis Made Brewing Co. “We’ve been early adopters in the biking community and are excited to see so many riding down Cooper to take in surroundings, see inside our taproom when rolling by, and dock bikes to come in and have a beer on a whim. Many places in Cooper-Young, and Overton Square too, now have that opportunity.”

    Explore Bike Share has already reached over 50% of its annualized membership projection in month one of operation with 544 number of monthly and annual members.

    “Of course we feel the numbers are important, but as a 501(c)3 with a mission of encouraging Memphians to engage with their communities and communities outside of their own, it’s about the people first and foremost,” Trey Moore said. “Our community partnerships, a dedicated staff, and the amazingly patient and supportive bike share users from Memphis and beyond have exceeded our expectations. I feel a great optimism for Explore Bike Share’s future.”

    STATS AT A GLANCE:
    As of June 20, 2018

    Total number of monthly and annual members: 544
    Total number of users: 2,950
    Total number of bike trips: 6,423
    Total distance: 27,503 miles
    Estimated total carbon offset: 26,078
    Estimated total calories burned: 1,095,967
    Top ridership by station:

    ·       Overton Park
    ·       Big River Crossing (East)
    ·       Beale Street Landing
    ·       Court Square
    ·       Crosstown Concourse
    ·       Memphis Park
    ·       Loflin Yard
    ·       Front & Beale
    ·       Hudson Transit Center
    ·       South Main & Talbot

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    ABOUT EXPLORE BIKE SHARE. Explore Bike Share is a Memphis 501(c)3 that has implemented a robust bike share system and transportation tool to advance the city on multiple fronts—including but not limited to transportation, tourism, health, environment, and culture—with access to as many Memphians as possible. Initially launched with a 600-bike system in May 2018, the system will expand to 900 bikes by 2019. For more information, visit explorebikeshare.com.

  • Tulsa Bike Share announces their new system name and sponsors

    by Daniel Sperle | Jun 15, 2018

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    Tulsa, Oklahoma – Tulsa Bike Share announced the debut of their smart bike-sharing service, This Machine.  This Machine will bring a state-of-the-art system to the community, while celebrating Tulsa’s rich cultural history.  The system will be formally launched and be available for Tulsans on July 27.

     

    The announcement was made at Saint Francis Tulsa Tough in partnership with their primary sponsor, The William K. Warren Foundation and Saint Francis Health System.

     

    “The William K. Warren Foundation and Saint Francis Health System view bicycle access as a tool in meeting Tulsa’s transportation and recreation needs, and as a way to better promote physical activity and wellness,” said Tom Cooper, President of The William K. Warren Foundation.  “We helped introduce the region’s first bike sharing system, the Tulsa Townies, along River Parks in August 2007.  We are proud to support This Machine in 2018, and play a part in expanding this access to a greater number of Tulsans and visitors to our community.”

     

    Bike share systems continue to be a key indicator of a city’s connectivity and accessibility, and a component that young professionals and corporations look to in evaluating a community.  Bike sharing is an increasingly popular way for residents and visitors to experience a city: more than 35 million bike-share trips were taken in 2017, up more than 25 percent from the previous year. 

     

    The announcement of This Machine represents more than two years of planning by the City of Tulsa and INCOG. 

     

    “With the launch of This Machine on July 27, Tulsa will take a significant step forward in becoming a more walkable, bike-friendly community that provides meaningful alternative transportation access to its citizens and visitors,” said Tulsa Mayor G.T. Bynum.  “Having a world-class bike sharing system will build upon the City’s recent investments in transit through Vision Tulsa, and ensure Tulsa has the transportation amenities that visitors expect – and our citizens deserve.”

     

    The state-of-the-art system will initially consist of 25 stations and 160 bikes, providing coverage to downtown Tulsa, River Parks, the Gathering Place, and Route 66 to the University of Tulsa.  This Machine will be one of four systems to launch with BCycle’s – a subsidiary of Trek Bicycles – new smart-bike technology with an integrated touch screen display.  Tulsa joins the ranks of Memphis, Tennessee; Colorado Springs, Colorado; and Jackson Hole, Wyoming in having this best-in-class technology.

     

    "We are thrilled to unveil our new system name and bikes to the public for the first time,” said Daniel Sperle, Executive Director of Tulsa Bike Share.  “We have been working hard to develop a locally-oriented brand and an innovative system that will help transform the way Tulsans and visitors experience and move about our city.  And we are proud to be able to share the culmination of that work today, during such an iconic home-grown bicycling event as the Saint Francis Tulsa Tough.”

     

    This Machine will offer a variety of pricing options that meet the needs of everyone from commuters to fitness enthusiasts, or urban dwellers to tourists. Users will be able to choose to pay per ride, purchase a pass for the weekend, or become a monthly or annual member.

     

    More information on This Machine can be found online at: www.thismachinetulsa.com.

     

    About Tulsa Bike Share:

    Tulsa Bike Share is a nonprofit organization created as a public-private partnership between the Indian Nations Council of Governments (INCOG), the City of Tulsa, and private sponsors. 

     

    In 2016, Tulsa Bike Share hired Daniel Sperle to serve as Executive Director.  Daniel worked with bike share consultant Atla Planning & Consulting to evaluate the current market and select an equipment vendor for their initial purchase of capital equipment.

     

    Upon evaluating the burgeoning bike-share industry, Tulsa Bike Share chose to forgo a more traditional, dock-based system that required significantly higher capital investments, and instead pursue a system that integrated emerging smart-bike technology – allowing bicycles to operate both in conjunction with, and independent from, physical stations.  This system allows for more flexible travel, enabling the system to better meet the needs of Tulsans and visitors to our community.

     

    In selecting this route, Tulsa Bike Share joins the ranks of Memphis, Tennessee; Colorado Springs, Colorado; and Jackson Hole, Wyoming, in launching systems with this cutting-edge technology.

    Tulsa

  • BCycle Launches 50th Bike Share Program in Memphis with Largest Smart Bike System to Date

    by Marina Marich | May 23, 2018
    Memphis becomes newest BCycle program with 600-bike system featuring BCycle Dash bikes
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    MEMPHIS, TENNESSEE – With an exclusive fleet of BCycle Dash advanced smart bikes, Memphis, Tennessee, becomes BCycle’s 50th bike share program—and its largest smart bike system to date—with 600 bikes and 60 stations.

     

    “Launching our 50th program is an important milestone, and we couldn’t be prouder to be doing so with our Dash bikes and ecosystem, which puts the rider at the center of the bike share experience and further integrates bike share with public transit,” said BCycle President Bob Burns. “There’s no better time than now to launch this program, during National Bike Month, and in a great city such as Memphis. We’re thrilled to welcome Memphis to the growing BCycle family and to be able to offer the people who live, work and play here a chance to experience BCycle Dash.”

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    Explore Bike Share launched this morning, May 23, through a community celebration in partnership with the Downtown Memphis Commission. More than 250 volunteers crowdsource docked the bike fleet into their 60 stations for the first time.

     

    Unlike other smart bikes, BCycle Dash incorporates elements that firmly establish bike share as a critical component of a community’s transit system offerings. Among its many features, BCycle Dash has the ability to be docked on conventional bike racks, at its own Dash dock and next to a station if there are no available docks.

     

    The bike incorporates front and rear integrated lighting, a heads-up display with trip info and 8-speed shifting. Riders can purchase a membership online, at a payment kiosk or through the BCycle app, where they will also be able to access trip history, routes and ride data. Riders can check out bikes directly from the BCycle mobile app, using an Explore Bike Share RFID card or a user ID and PIN directly on the bike’s forward-facing touchscreen.

     

    “Explore Bike Share’s mission is to provide an affordable, accessible and approachable transportation option for all Memphians and visitors,” said Trey Moore, executive director of Explore Bike Share. “BCycle’s equipment and technology have allowed us to fulfill that mission equitably and intentionally with flexible station sites and easy-to-use bikes. Our team is excited to offer this state-of-the-art system to residents and tourists.”

     

    Explore Bike Share in Memphis is BCycle’s 50th program in the United States. Memphis is the second community to launch a BCycle Dash ecosystem. Jackson, Wyoming, launched its Dash system in April 2018; Tulsa, Oklahoma, and Colorado Springs, Colorado, launch with Dash later this year.

     

    Globally, BCycle currently has more than 15,000 bikes on the ground and riders have taken nearly 15 million trips. All BCycle bikes are designed by Waterloo, Wisconsin-based Trek.

     

    For more information on BCycle, visit www.bcycle.com and download the BCycle app in the App Store or Google Play Store.

     

    For more information on Explore Bike Share, visit www.explorebikeshare.com.

    BCYCLE MEDIA CONTACT
    Laura Andrews
    (706) 296-7135
    landrews@bcycle.com

    ABOUT BCYCLE. Headquartered in Waterloo, Wisconsin, BCycle develops and delivers best-in-class bike share systems worldwide, and is committed to providing an environmentally sustainable transportation alternative for cities. It’s BCycle’s mission to partner with campuses, corporations and municipalities of all sizes to implement and maintain bike share systems that complement and improve existing transportation infrastructure. They do so with a suite of products that make riding the easiest and most enjoyable part of people’s day, and an incredibly impactful part of your public transportation network. For more information, visit www.bcycle.com.

     

     

    ABOUT EXPLORE BIKE SHARE. Explore Bike Share is a Memphis 501(c)3 with a mission to create and implement a transportation tool to advance the city on multiple fronts—including but not limited to transportation, tourism, health, environment, and culture—through the development and operation of a bike sharing program with access to as many Memphians as possible. Initially launching with a 600-bike system on May 23, 2018, the system will expand to 900 bikes by 2019. For more information, visit www.explorebikeshare.com.



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    Pictured: Doug Carpenter, DCA, Kevin Woods, BlueCross BlueShield of Tennessee, Trey Moore, Explore Bike Share, Doug McGowen, City of Memphis, Jaske Goff, Downtown Memphis Commission, Casey Shannon, Lewis Thomason, John Paul Shaffer, BLDG Memphis & Bike Walk TN, Kevin Kane, Memphis Convention & Visitors Bureau, Porshe Stevens, Crosstown Arts, Bob Burns, BCycle, Jennifer Oswalt, Downtown Memphis Commission, Roshun Austin, The Works CDC, Suzanne Carlson, Innovate Memphis, Sara Studdard, Explore Bike Share, Mandi Schwarz, BCycle, Jon Pegg, Explore Bike Share

  • Explore Bike Share Announces Memphis’ System Launch Date

    by Cara Greenstein, DCA | May 01, 2018

    Explore Bike Share

    MEMPHIS—
    Today, in conjunction with the kickoff of National Bike Month, Explore Bike Share is proud to announce its official 60-station, 600-bike system launch date of Wednesday, May 23.

    “Our full-staff team of nine and BCycle operations partners are working around the clock to operationally implement and communally introduce a top-tier bike share system for the city of Memphis,” said Trey Moore, Executive Director of Explore Bike Share. “We couldn’t be more thrilled to bring these bikes to the streets and infuse them into the daily routines of Memphians and visitors.”

    Community volunteers will ride the system’s initial bike fleet from Explore Bike Share’s Uptown warehouse on the morning of May 23 and congregate at Court Square for a community-wide celebration at 9:30 a.m. in partnership with the Downtown Memphis Commission. Coined “The Big Roll-Out,” Explore Bike Share’s launch day event will recognize partners, funders and sponsors, ambassadors and spokespeople across neighborhoods and sectors.

    “The DMC is excited to partner with Explore Bike Share on such a momentous day for the Downtown and greater Memphis community,” said Jay Goff, Vice President of Operations for the Downtown Memphis Commission and Explore Bike Share board member.

    At the conclusion of the DMC-hosted event at 10:30 a.m., a volunteer-led “station migration” will ride the 600-bike fleet to its 60 stations across the system’s service area. Interested volunteers can select their neighborhood destination of choice, whether Cooper Young and South Memphis or Crosstown and Orange Mound, to crowdsource the system’s first-time distribution of bikes into stations. EventBrite sign-ups are available through The Big Roll-Out's Facebook event.

    “Our launch date marks a culmination of the Explore Bike Share’s deep relationships and research and core values,” said Porsche Stevens, Explore Bike Share board member and Crosstown Concourse community engagement coordinator. “We look forward to bringing every type of Memphian together.”

    Visit “The Big Roll-Out” Facebook event for further event details and RSVP mechanisms for Explore Bike Share volunteers.

    Additionally, all Explore Bike Share membership levels are transactional beginning today, allowing Memphians to purchase their annual, monthly, or weekly membership. Memphians are urged to make a transaction now, though their membership will not be activated until their first ride. 

    The “Pay It Forward” option, which supplies an annual membership to the donor and to another Memphian, supports the nonprofit’s mission to provide an affordable, accessible and approachable transportation for all. 

    To become a member, visit here.

    Additionally, the next three weeks mark the perfect time to get involved from a sponsorship perspective—opportunities range from robust branding on the bikes themselves to very specific, targeted advertising on stations, in social media promotions, and through event marketing.

    “The time is now for every individual and organization to take advantage of the benefits that come with this dynamic new asset for Memphis,” said Moore. “We’re ready for Explore Bike Share to officially roll in with a robust introduction and collective of partners and people.”

    For more information, visit explorebikeshare.com.

    ABOUT EXPLORE BIKE SHARE. Explore Bike Share is a Memphis 501(c)3 with a mission to create and implement a transportation tool to advance the city on multiple fronts—including but not limited to transportation, tourism, health, environment, and culture—through the development and operation of a bike sharing program with access to as many Memphians as possible. Initially launching with a 600-bike system on May 23, 2018, the system will expand to 900 bikes by 2019. For more information, visit explorebikeshare.com
  • Advanced Smart Bike BCycle Dash Launches as Part of START Bike in Jackson

    by User Not Found | Apr 11, 2018

    New bike and app establish bike share as critical component of town’s transit system offerings

    BCycle Jackson ribbon cutting
    Pictured left to right: Lee Jones, BCycle, Director of Business Development, Jack Koehler, Friends of Pathways, Program Director, Pete Muldoon, Jackson Mayor, Darren Brugmann, START Director

    Jackson, Wyoming – April 11, 2018 – Jackson, Wyoming, is the latest community to bring bike share to the public, further enhancing transportation options for residents and the world-class experience for visitors – and it’s doing so as the first to launch BCycle Dash, an advanced smart bike that puts the rider at the center of the bike share experience and integrates bike share with public transit.


    START Bike, a program of START Bus, launched yesterday with 55 BCycle Dash bikes and 17 stations. Friends of Pathways, in partnership with START Bus and the Town of Jackson, will operate the program.


    START Bike is the first bike share program of its kind to launch with BCycle Dash. Unlike other smart bikes, BCycle Dash incorporates elements that firmly establish bike share as a critical component of a community’s transit system offerings. Among its many features, BCycle Dash has the ability to be docked on conventional bike racks, at its own Dash dock, next to a station if there are no available docks or anywhere a bike can be parked.


    The bike incorporates front and rear integrated lighting, a heads-up display with trip info, and 8-speed shifting. Riders can purchase a membership online or using the BCycle app, where they will also be able to access trip history and ride data. Riders can check out bikes directly from the BCycle mobile app, using a START Bike membership card or a user ID and PIN.


    “It’s not just about the bike – it’s about the rider,” said Bob Burns, BCycle President. “At BCycle, we are always looking for ways to connect the ecosystem with the rider to boost the rider experience. We’re excited to welcome Jackson to the growing BCycle family, and even more excited for the people who live, work and play here to experience all that BCycle Dash has to offer.”


    START Bike provides a convenient and easy-to-use transportation alternative to short trips in the downtown area and provide users a fun and simple way to experience the town.


    “Jackson is well known as a leader in environmentally sensitive initiatives and is acknowledged as a bicycle friendly community. A Jackson bike share program makes great sense,” said Jackson Mayor Pete Muldoon in a recent press release. “This bike share program will provide an additional healthy and environmentally-sensitive way for residents, commuters and visitors to move in and around our town. These shared bicycles will improve connectivity while reducing traffic congestion.”


    The START Bike system brings the total number of communities with a BCycle system in the United States to 49. BCycle currently has more than 14,000 bikes on the ground and riders have taken nearly 2 million trips.


    Jackson is the first community to launch BCycle Dash and will be joined by Memphis, Tennessee, Tulsa, Oklahoma, and Colorado Springs, Colorado later this year. All BCycle bikes are designed by Waterloo, Wisconsin-based Trek.


    For more information on BCycle, visit www.bcycle.com and download the BCycle app in the App Store or Google Play Store.


    For more information on START Bike, visit www.startbikejh.com.


    ABOUT FRIENDS OF PATHWAYS Friends of Pathways is a non-profit organization in Jackson, Wyoming, that supports a vibrant community by promoting sustainable transportation and healthy recreation. Its work has led to more than 65 miles of pathways in Teton County, including 15 miles in Grand Teton National Park. For more information, visit www.friendsofpathways.org.


    ABOUT BCYCLE Headquartered in Waterloo, Wisconsin, BCycle develops and delivers best-in-class bike share systems worldwide, and is committed to providing an environmentally sustainable transportation alternative for cities. It’s BCycle’s mission to partner with campuses, corporations, and municipalities of all sizes to implement and maintain bike share systems that complement and improve existing transportation infrastructure. They do so with a suite of products that make riding the easiest and most enjoyable part of people’s day, and an incredibly impactful part of your public transportation network. For more information, visit www.bcycle.com.

© 2018 BCycle, LLC. All rights reserved. BCycle and the BCycle logo are trademarks of BCycle, LLC.

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